Covering a legendary event

Objective: To increase brand awareness and engagement for Blue Moon Beer during their sponsorship at Kentucky Derby, one of the largest and most prestigious horse races in the world.

Target Audience: Horse racing fans and beer aficionados, both in attendance at the Kentucky Derby and viewing from home.

Concept: The event video for Blue Moon Beer at the Kentucky Derby featured a behind-the-scenes look at the excitement and festivities surrounding the race. It was distributed as an internal sales generator. The video showcased the company's partnership with the Kentucky Derby and the various activations and experiences they offered, including a VIP lounge, a pop-up bar, and a custom photo booth. The video also featured interviews with horse racing fans, celebrities, and industry insiders, highlighting the impact that Blue Moon Beer has had on the Kentucky Derby experience.

Distribution: The event video was distributed through Blue Moon's internal sales channels, as well as their social media channels including YouTube, Facebook, and Twitter. The company also worked with key influencers and media outlets to reach a wider audience and maximize the impact of the awareness campaign.

Results: The event for Blue Moon at the Kentucky Derby was a huge success. Within a week of the release of the content, the video and photo campaign generated a significant amount of buzz and helped to increase Blue Moon's visibility and brand recognition, both among horse racing fans and beer aficionados, as well as internal corporate employees at the MillerCoors company. The photo campaign was also a key driver of engagement and conversions, with many viewers visiting Blue Moon's website and social media channels to learn more about the company and its products.

Conclusion: The successful event video for Blue Moon Beer at the Kentucky Derby demonstrates the power of video as a marketing tool. By showcasing its partnership with the Kentucky Derby and offering a behind-the-scenes look at the excitement and energy of the race, Blue Moon was able to engage and convert viewers, ultimately resulting in increased brand awareness and engagement.