Corporate YouTube success story.
Case Study: Successful Online Video Campaign for CenturyLink
Objective: To increase brand awareness and drive customer acquisition for CenturyLink Internet, a leading provider of broadband and internet services.
Target Audience: Consumers and businesses looking for reliable and affordable internet services. Current customers of the brand.
Concept: The online video campaign featured a series of short, engaging educational videos that highlighted the benefits of CenturyLink Internet. The videos showcased the company's commitment to delivering fast and reliable internet services, as well as its range of features, such as 24/7 support, bundled services, and the latest in network technology.
Production: The videos were produced in-house and featured animated infographics and character-driven narration. Utilizing already created blog content, we were able to repurpose that information into informative education videos guiding consumers through a variety of topics.
Distribution: The videos were distributed through CenturyLink's website, as well as on social media platforms like YouTube, Facebook, and Twitter. The company also used cut-downs for paid advertisements.
Client
Lumen Technologies
A library of educational content to streamline customer experience.
Working together with the in-house marketing team, we crafted the animation videos to showcase a series of topics that their customers were interested in.
Growing an audience.
Results: The online video campaign was a resounding success. Within six months of launch, CenturyLink Internet saw a significant increase in website traffic, with a significant portion of the traffic coming from the videos. The program was so successful they decided to implement it with their latest brand, Quantum Fiber.
Conclusion: The successful online video campaign for CenturyLink Internet demonstrates the power of video as a marketing and customer retention tool. By showcasing its commitment to delivering fast and reliable internet services, the company was able to engage potential customers and build trust, ultimately resulting in increased customer acquisition and brand awareness.